PRIVACY POLICY
Effective Date: April 18, 2025
Baptist University of Florida, Inc. (“BUF,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you interact with our website at https://www.buf.edu and related digital platforms.
By using our website, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information: name, email address, phone number, mailing address, payment information, and other data submitted through online forms. We also collect technical information such as browser type, IP address, location data, and browsing behavior using cookies and similar tracking technologies.
2. How We Use Your Information
We use your information to communicate with you, process transactions, enhance our website, send updates and marketing, comply with laws such as FERPA, and analyze website performance.
3. Cookies & Tracking
Our site uses cookies and third-party tools like Google Analytics and Meta Pixel to collect data. You can manage cookie settings in your browser.
4. Sharing of Information
We may share your data with trusted third-party partners such as payment processors, CRM platforms, email services, and analytics providers. Embedded tools from social media or other services may also collect data.
5. International Users
If you access our site from outside the United States, your information may be transferred to and processed in the U.S. EU residents may have additional rights under GDPR. Contact marketing@buf.edu to inquire about your data rights.
6. Your Choices & Rights
You may opt out of marketing communications at any time. We are working on a process to support data access and deletion requests—please email marketing@buf.edu for assistance. FERPA rights apply to student educational records; contact the Registrar for details.
7. Data Security
We use reasonable measures to protect your data. While we believe BUF’s IT department oversees data protection, inquiries should be sent to marketing@buf.edu and will be directed appropriately.
8. Children’s Privacy
We do not knowingly collect personal information from children under 13 without parental consent.
9. Policy Updates
This policy may be updated at any time. Changes will be posted here with a new effective date.
10. Contact Us
Baptist University of Florida
5400 College Drive
Graceville, FL 32440
Email: marketing@buf.edu